Marketing, Ferrell, O C

This textbook includes case studies that bring the subject matter to life.

Marketing, Ferrell, O C

You will find that this textbook covers all the core material you need for the course.

Marketing, Ferrell, O C

This textbook covers everything from the fundamentals to more specialized topics.

Marketing, Ferrell, O C

What stands out about this textbook is the attention to diverse cultural examples.